Why are hashtags a crucial part of social media marketing?

Regardless of which social media channels you use as part of your social media strategy, knowing how to use hashtags effectively will help boost your brand’s social media exposure and engagement.

Swanno - How to use hashtags

 First of all, it’s important to understand the purpose of hashtags. Think of hashtags as a way to connect social media content to a specific subject, event, topic or conversation. They make it easier for social media users to to discover posts about specific topics.

Hashtags similarly across most social media channels, however, each social channel has it’s own set of “dos” and “donts” when using hashtags.

Using hashtags frequently (assuming your social account is public) will drastically help engagement as it will show your content to people searching for posts in the topic you’re producing content about. This will help your brand’s exposure, giving you the opportunity to generate more leads, and in turn, more sales / revenue.